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Princess of Wales chooses vivid hue for Ladies Finals

Make an unforgettable entrance in this aqua satin mermaid prom dress, designed to highlight your curves with elegance and shine

After a long run of neon brights and metallic golds, both designers and buyers are leaning towards softer, more wearable luxury shadesand butter yellow is right at the heart of this change. According to fashion trend reports fromVogue, this

The ruffled sleeves and pleated chiffon material add a touch of elegance, creating a whimsical look that's bound to impress

Bridal trade publication, Bridal Buyer takes a look at how this trend became one of the most popular wedding traditions of the 20th century